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When We All Do The Same Thing, How Do We Stand Out?

Partners in Excellence

I’m buying a new car—-no this article is not going to be about me whining about car sales people, it’s really about all of us in sales and marketing. I’ll re state the question: When we all do the same thing, how do we stand out?

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Why Are We So Committed To Mediocrity?

Partners in Excellence

I don’t think we consciously commit to doing just good enough, I suspect it’s a gradual process that impacts so many of us. Without a doubt, we face more turbulence, complexity, volatility, and uncertainty than we have ever experienced. A coping mechanism may be to just get by, to just do enough.

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Why A Quality Weed Strategy Will Guarantee Ultra-High Sales Results Every Time

Bernadette McClelland

so when I do get something ‘parcel-like’ delivered, it’s exciting ??. And I messaged Stu telling him that I had just gone through a bit of a sensitive patch and reading the first few chapters snapped me out of it. We all know that at a logical level. I’m not a big on-line shopper ??

Guarantee 369
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Sales prospecting made easier

Sales 2.0

Teams of people spend their life pushing to get a few more chips out of each silicon wafer. I picture how a company in the high tech chip business could survive when only 1 in 100 of their chips was usable (or 1 in 1,000). Do you know how you help? I used to work for a major semiconductor manufacturer.

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Scaling “Sameness….”

Partners in Excellence

We know it. We invest a lot of time and effort in differentiating our products and services from the alternatives. We do endless feature-function comparisons. And our competitors construct their version of the same comparative checklists, featuring more checks in their boxes of features-functions.

Scale 94
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Prospects Are Not Buyers

The Pipeline

Assuming buyers and prospects are the same and the words interchangeable perhaps explains the output numbers year after year. You need to accept that prospects are not buyers, which is a good thing for us. Sales organizations do ok with BUYERS, but are struggling to engage prospects. Let’s get an SDR to find out.

Buyer 272
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Is Sales Adding A Premium To Intrinsic Revenue Growth?

The Pipeline

Here we want to segment along lines of what specific factors contributed to the outcome. Many of the things that we used to do manually in sales are now automated, for good reason. The result is a good thing, it frees up time and bandwidth to apply to other high-value sales activities. Segmenting.

Revenue 370