Putting the Social into CRM Predictions for 2012 ? Score More Sales
Score More Sales
DECEMBER 16, 2011
Definition: “True CRM (customer relationship management) brings together information from all data sources within an organization (and where appropriate, from outside the organization) to give one, holistic view of each customer in real time. The SCRM market is valued at over $1B according to Gartner. So what is next for CRM?
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