SBI Growth
OCTOBER 6, 2012
This quote says it all: “Marketing is a service- based organization. We do not create marketing for the sake of marketing.”. In a timeless article from AdAge.com, Marty outlines what he considers to be the goals of Marketing: Sell more stuff. Crest) and recommend Colgate to B2C consumers. Marty Homlish, CMO.
The ROI Guy
JUNE 11, 2015
SiriusDecisions pointed to comprehensive research of over 1,000 sales and marketing leaders, clearly indicating that these findings were just not true. In discussions with the analysts, I suggested looking at B2C world, which has been ahead of B2B on its leverage of online resources and ecommerce, for evidence of how the B2B sales reps.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Igniting Sales Transformation
JULY 18, 2018
help our customers meet the changing market demands). Today’s buyer expects immediate access to information, like they do in a B2C interaction. had been providing skills training since 2001 and about five years ago, Dan made the decision to lead 2Win! which, by the way was about the time this shift in the market was beginning.
The ROI Guy
JULY 23, 2015
These findings directly contradict the findings of CEB and Forrester that b-to-b sales reps’ role and importance are declining due to a disintermediation by B2B marketing and digital resources. In a recent blog article, you point to several B2C examples that could perhaps point the way to what lies ahead for B2B sales reps?
The Spiff Blog
SEPTEMBER 16, 2022
Without further ado let’s jump into the latest edition and meet some of our favorite Spiffers: Rachel Cravit, Marketing Content Writer. Rachel is an experienced content writer/marketer, specializing exclusively in B2B SaaS for the past 4 years. She’s excited to join Spiff’s marketing team! What excites you most about your role?
The ROI Guy
FEBRUARY 14, 2011
This is indicated vividly in a new report from Bazaarvoice, a poll of 175 B2C and B2B CMOs across various industries, with 74% of CMOs predicting they will finally tie social efforts to hard ROI in 2011. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.
Zoominfo
JUNE 10, 2019
In the age of social media, influencer marketing has become wildly popular—even among B2B organizations. But, unlike the B2C market, it’s not always easy to identify the thought leaders with the most social pull within the B2B community. Key Characteristics of a Top B2B Marketing Influencer. Keep reading. Trustworthy: .
Expert insights. Personalized for you.
306 
Let's personalize your content