SBI Growth
OCTOBER 6, 2012
During Greg’s tenure, the brand ‘Yellow Freight’ went from the unpleasant designation by Fortune Magazine as the worst of five national trucking firms in the LTL industry in 1996, to #1 in the industry by 2001. Crest) and recommend Colgate to B2C consumers. The B2B goal was to compel dentists to provide Colgate samples (vs.
Igniting Sales Transformation
JULY 18, 2018
Today’s buyer expects immediate access to information, like they do in a B2C interaction. had been providing skills training since 2001 and about five years ago, Dan made the decision to lead 2Win! A sea change, if you will, on how organizations are needing to adapt to today’s B2B buyer expectations. It’s interesting, 2Win!
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The ROI Guy
JUNE 11, 2015
In discussions with the analysts, I suggested looking at B2C world, which has been ahead of B2B on its leverage of online resources and ecommerce, for evidence of how the B2B sales reps. SiriusDecisions pointed to comprehensive research of over 1,000 sales and marketing leaders, clearly indicating that these findings were just not true.
The ROI Guy
JULY 23, 2015
In a recent blog article, you point to several B2C examples that could perhaps point the way to what lies ahead for B2B sales reps? B2B is quite different than B2C. If we look at amore complex B2C sale, say real estate, maybe this can help us understand how B2B may be impacted over the next few years.
The Spiff Blog
SEPTEMBER 16, 2022
She’s also an unapologetic B2B content nerd who *strongly* disagrees that B2C should have all the fun — one of her favorite pieces she got to write was a lead nurture guide styled after an IKEA manual. Rachel is an experienced content writer/marketer, specializing exclusively in B2B SaaS for the past 4 years.
The ROI Guy
FEBRUARY 14, 2011
This is indicated vividly in a new report from Bazaarvoice, a poll of 175 B2C and B2B CMOs across various industries, with 74% of CMOs predicting they will finally tie social efforts to hard ROI in 2011. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).
The ROI Guy
DECEMBER 6, 2010
Internet Fueled Buying Cycles on the Rise – In the B2C space, the Internet has fundamentally changed how books, apparel, electronics, music, cars and other goods are bought and sold. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).
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