Remove 2001 Remove Demand Generation Remove Demand Generation Targets Remove Enterprise
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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

Partners and enterprise sales professionals have adopted the tool significantly more than prior in-house developed programs, driving significant multi-million dollar customer deals. view the tool A webinar on this topic can be found at: https://alinean.webex.com/alinean/lsr.php?

ROI 45
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Technology Sales & Marketing - Party Like its 1999?

The ROI Guy

But these growth figures are still a far cry from the pre-bubble burst years of 1999 through 2001, where double digit growth was the norm. How is IT spending changing for small and medium enterprises? Right now, SMB IT spending growth is set to eclipse the enterprise, growing by a healthy 7.2%, up from 4.8%

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Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

IT publisher Ziff Davis Enterprise (ZDE) indicates similarly that white papers are used frequently in buying decisions, used by 84.1% of IT buyers, consuming an average of 3.2 white papers per month in order to educate themselves on opportunities, best practices and solutions.

ROI 49