CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
Pointclear
MARCH 6, 2012
Yet, according to Tony Zambito—who originated the development of buyer personas in 2002—buyer personas are no longer enough. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey. Master Your Data Universe.
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