Lack of ROI Measures Threatens Marketing Budgets
The ROI Guy
AUGUST 4, 2010
According to an article by eMarketer, “Is the Click Still King?”, marketers are still having a hard time connecting their investments to tangible bottom-line impact. The lack of quantifiable ROI means that Marketers will struggle for their fair share of the budget. According to eMarketer however, this is not the case today.
Let's personalize your content