Why it pays to get all tangled up with your customers
Selling Essentials RapidLearning Center
APRIL 18, 2023
High vs. low switching costs If you’re selling highly differentiated and/or complex products, the switching costs for your existing customers are naturally high: For example, for someone buying an enterprise software solution, switching could mean costly downtime or lost data. Journal of Services Marketing 1998 (12):177-194.
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