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We’re Long Past Our “Use By Date”

Partners in Excellence

I remember in 2017, taking great joy in bringing a can of something that said, “Use by 12/2004.” ”) But as I look to much of what we do in business/sales/marketing/customer experience, so many of the things that we to are long past their “Use by dates.” ” The world has changed!

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How to Recruit the Next Generation of Women Sales Leaders

Hubspot Sales

For example, in 2004, 20% of all American advertisements featured a celebrity. By 2017, 78% of millennials reported either being indifferent or disliking celebrity endorsements. By 2017, 78% of millennials reported either being indifferent or disliking celebrity endorsements. In its place? Peer-to-peer influence.