2004 Advertising Channels Prospecting 
The ROI Guy
MAY 4, 2006
For historical perspective, in 2005 technology marketing spending was up 6.4%, in 2004 spending was up 5.8%, while in 2003, tech marketing spending was down 1.7%. of spending on programs, a migration of more spending on people from a mix of 66% in 2004. 1] This is the greatest year-on-year increase in spending in five years.
LeadFuze
FEBRUARY 19, 2019
Businesses should produce quality content to win over prospects on their terms, long before they have any purchase intent. The term “ account-based marketing ” is thought to have been first used by ITSMA around 2004. Most of the initial account-based marketing hype originated from companies selling programmatic advertising technology.
Expert insights. Personalized for you.
40 
Let's personalize your content