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Technology Sales & Marketing - Party Like its 1999?

The ROI Guy

Indeed, the growth presents some great opportunities for the savvy IT solution provider. For historical perspective, in 2005 technology marketing spending was up 6.4%, in 2004 spending was up 5.8%, while in 2003, tech marketing spending was down 1.7%. 1] This is the greatest year-on-year increase in spending in five years.

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Business Value Selling and Sales Turnover - Continuous Working for Change

The ROI Guy

Value oriented advertising, direct mail, collateral, case studies and white papers, 3. The program included tools to help engage customers on value opportunities and also help in developing ROI business cases. These programs have consisted of: 1. Each year, one in three sales professionals is new.

Vendor 40