2004 Advertising Prospecting Study 
Crunchbase
DECEMBER 6, 2021
There’s no shortage of paid and free sales prospecting tools on the market these days, all touting time-saving features. But who of today’s busy sales professionals has the time to vet hundreds of lead generation and sales prospecting tools, let alone road test them to find the best fit? What is sales prospecting?
The ROI Guy
MAY 4, 2006
For historical perspective, in 2005 technology marketing spending was up 6.4%, in 2004 spending was up 5.8%, while in 2003, tech marketing spending was down 1.7%. of spending on programs, a migration of more spending on people from a mix of 66% in 2004. 1] This is the greatest year-on-year increase in spending in five years.
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