Do Generational Differences Matter in Account Based Sales?
No More Cold Calling
JULY 27, 2017
It took another decade for marketers and the media to up-spin Millennials, whose birth years fall within the range of 1982-2004 as “ the next greatest generation ” and begin focusing all their efforts to woo these limelit consumers, voters, and likers. Thus, Perennials was born. Netflix and Chill.
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