Sales Talk for CEOs: How to Become a Trailblazer in a New Market with Amy DuRoss (S2:E9)
Alice Heiman
MARCH 31, 2022
Personalized medicine—designing custom therapeutics for each patient to cure diseases like cancer—is a whole new terrain in the pharmaceuticals industry. an online consumer mortgage company, and worked with that company through its IPO. So, what’s it like to start and build a company in a brand new category?
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