Is It Time to Get Real About Social Selling?
Jonathan Farrington
MAY 21, 2013
I can say that because I’ve been using the term in my writing and speaking since early 2009, as I was writing my book, The New Handshake: Sales Meets Social Media. Why am I bothered about the abuse of the term social selling? The over reliance on technology is quickly replacing the basic principles of great selling.
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