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PODCAST 150: Driving Sales Home: Tips From an Auto Dealership with Michelle Benfer

Sales Hacker

What has changed in sales leadership since 2005 [8:43]. Everything is backed up by data pulled from Outreach processes and their customer base. So I would hear her on sales calls every day. So back then I opened up the newspaper, and I saw an opportunity at a local car dealership. And on Stitcher. Sam’s Corner [31:24].

Hubspot 59
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Learning to Love the Art of Sales (As a Technical Founder) with Ross Mason, Founder of MuleSoft (Europa Video + Transcript)

SaaStr - Sales Strategy

What MuleSoft does is that we create something called an application network to connect all these things together. We have a lot of technology trends, so cloud was pivotal. APIs has become pretty pivotal. I realized that was just holding us back. I looked at it as really as a distribution channel.

Scale 71