Pointclear

JANUARY 15, 2013

Given that I run one of the many lead generation companies it will not surprise you to learn that I believe a 3rd party focused on response management, lead generation and qualification and lead nurturing is capable of doing a much better job of those services than you are likely to find inside most companies.

Lead Generation 200

Lead Generation Sales Qualified Lead Lead Rank Marketing Qualified Lead 200

The ROI Guy

MAY 4, 2006

in 2006, with annual growth in software sales leading the way at 7.0%. Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days. Our partner IDC's CMO Advisory Practice projects that the global marketing budgets of IT vendors will increase by 7% on average in 2006. [1]

Marketing 40

Marketing Vendor ROI Survey 40

The ROI Guy

JANUARY 17, 2011

Now, over 90% of B2B buyers require quantifiable proof of bottom-line impact from any significant purchase, and over 81% expect vendors to create and deliver the financial business case for most proposed purchases (IDC). For most buyers it’s easier to do-nothing, than to change. One could argue both are right. Powered by Blogger.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

Sales Hacker

OCTOBER 7, 2021

In 2005 I co-founded Altify, a Dublin-based global SaaS business focusing on sales and sales best practices. Kristina is a recognized thought leader on topics such as B2B GTM trends, sales development, innovative pipeline strategies, sales and marketing technology, and lead generation. Kristina McMillan.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130