The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Latest Research. Let the Good Times Roll?

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Harte Hanks ROI Marketing Social Media 45

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Latest Research. Let the Good Times Roll?

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ROI Buyer Buying Cycle Social Media 45

The ROI Guy

AUGUST 4, 2010

Wednesday, August 04, 2010 Can a Value Selling / Marketing Program Improve Your Business? Cut through the clutter - Buyers are inundated with marketing messages constantly via e-mail, web browsing, direct mail and advertising. Gartner reduces IT Spending Outlook for 2010, but. Here are the top six benefits: 1. Latest Research.

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ROI Lead Rank Lead Scoring Social Media 40