2006 Demand Generation Prospecting Trends 
The ROI Guy
MAY 4, 2006
A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? in 2006, with annual growth in software sales leading the way at 7.0%. The latest survey results were just released by IDC, and it looks like there is some cause for celebration.
The ROI Guy
NOVEMBER 29, 2010
Extending this trend over the next five years means that sales may be completely bypassed in some B2B markets, and certainly will be shaped differently by this trend in all markets. These five buyer trends will truly define the next decade in marketing, creating a roadmap for additional content marketing investments.
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The ROI Guy
SEPTEMBER 28, 2010
New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p.
The ROI Guy
SEPTEMBER 16, 2010
Transferring knowledge to sales representatives, and then helping these reps more effectively share this knowledge with customers and prospects is the mission of sales enablement, and it has become a vital best practice to overcome Information Overload, fight Frugalnomics and take control of Internet driven Buying Cycles.
The ROI Guy
SEPTEMBER 9, 2010
The new go-to market models are shaped by buying organizations who are forced to do-more-with-less, as a result, putting pressure on solution providers to demonstrate clearly how proposed solutions can help prospects drive savings, improve competitive advantage and deliver bottom-line impact. Demand Generation In the Face of Frugalnomics and.
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