2009, Apparel, Buying Cycle and Sales Enablement

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2009

Apparel

Buying Cycle

Sales Enablement

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets.

ROI

ROI B2B Social Media Buying Cycle

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.

Buying Cycle

Buying Cycle Marketing Comparison Vendor

Sales Pro Central

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

Five Reasons You May Not Be Spending Enough on Content Marketing

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