Five Reasons You May Not Be Spending Enough on Content Marketing
The ROI Guy
NOVEMBER 29, 2010
Extending this trend over the next five years means that sales may be completely bypassed in some B2B markets, and certainly will be shaped differently by this trend in all markets. However, research by IDC recognizes that although sales enablement investments are significant, the investments may not be delivering on promises.
Let's personalize your content