Jonathan Farrington

AUGUST 21, 2013

Then one day (way back in 2010), out of the blue, Facebook decided to change it to a “like” page. Asking for a like gives me or anyone else little or no incentive to do so. That I guarantee you’ll like. If you can remember that far back in Facebook history (2007), it started as a “fan” page. Why did they change it?

Facebook 36

Facebook Incentives Incentive Guarantee 36

OnePageCRM

MARCH 8, 2017

Watch this video of Steve Jobs announcing the iPad price on stage in 2010. Lawyers get involved demanding service level agreements (SLAs) and guaranteed uptime. But they used a different incentive… Alternative currencies. It’ll increase loyalty and referrals. Price Anchoring. What should we price it at?”

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55

OnePageCRM

MARCH 8, 2017

Watch this video of Steve Jobs announcing the iPad price on stage in 2010. Lawyers get involved demanding service level agreements (SLAs) and guaranteed uptime. But they used a different incentive… Alternative currencies. It’ll increase loyalty and referrals. Price Anchoring. What should we price it at?”

Strategy 20

Strategy Discount Lead Rank Enterprise 20