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Frugalnomics in Effect - Gartner predicts low IT spending growth for 2016

The ROI Guy

Economically Focused – today’s IT buyer is more frugal, with over 95% of technology purchase decisions now requiring a formal business case, with quantifiable ROI and fast payback (IDC). And its not just your direct sales reps that have the issue. So how well do you deliver the financial business cases / ROI that CFOs demand?

ROI 53
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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

With this acquisition, Seismic strengthens its ability for marketers to deliver personalized and compelling content throughout the entire customer journey and across all channels. Gartner, the world’s leading research and advisory company, named Modus to its Market Guide for Sales Engagement Platforms. Field Sales. Field Sales.