Power Opinions - BANT is BUNK … Revisited
Pointclear
SEPTEMBER 24, 2013
I have written articles and blogs against BANT (as a lead qualifying criterion) for years. I summarized Ardath’s thoughts, and mine, in a blog published on July 11, 2013. If you have not killed BANT in your lead qualification process, do it now. I think you will enjoy their comments: Jill Konrath (author, consultant).
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