Consultative selling and selling consultatively – don’t confuse them!
Sales Training Connection
DECEMBER 12, 2014
As starters, Mark Hanan established the branding this term in his brilliantly written book Consultative Selling – an early and extremely important work about selling consultatively. Because of the branding, Consultative Selling has become one of the “ings” in our field like: SPIN Selling, Conceptual Selling and Solution Selling?
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