2015 Demand Generation Follow-up Incentives 
Partners in Excellence
OCTOBER 27, 2014
It’s the time where you start seeing various pundits dusting off their crystal balls guessing what the big issues facing sales and marketing professionals in 2015. While there’s some variance, I tend to see the following: Sales Training. Demand Generation/Lead Gen/Content Marketing/Nurturing. Gamification.
Tony Hughes
MARCH 13, 2018
To win in 2015 you're going to have to go so old school and new school at the same time, applying a dizzying array of multi-disciplinary principles that will give you an invincible edge. Remember, you're now creating demand upstream prior to "trigger events" leveraging this strategy. Use up all your InMails every month.
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