Sales and Marketing Management

SEPTEMBER 30, 2015

Issue Date: 2015-09-01. Teaser: Marketers often exchange the terms demand generation (demand gen) for lead generation (lead gen), but they’re not the same strategies. Author: Douglas Karr. read more

Lead Generation 120

Lead Generation Lead Gen Leads Marketing Qualified Lead 120

Pointclear

OCTOBER 6, 2015

First, here’s the question we’ve been asking our experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. It’s also more than just lead generation.

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

Zoominfo

APRIL 20, 2022

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. But as B2B sales gets more competitive and complex, simply knowing who sourced a lead may no longer be good enough. Data from Forrester Research shows how rapidly marketing metrics are changing. Everyone’s happy.”

Account Based Marketing 130

Account Based Marketing Marketing Lead Rank Top of Funnel 130

Pointclear

OCTOBER 1, 2015

That’s what I set out to find when I presented this question to fellow industry experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months.

Account Based Marketing 100

Account Based Marketing Lead Generation Account Sales Qualified Lead 100

Tony Hughes

OCTOBER 16, 2018

2015 will see the dawn of the rise of "LinkedIn Centers" to steadily replace traditional B2B marketing activities for demand generation and phone based telemarketing for lead generation (in-house or outsourced). 2015 could be the year for a quantum shift in strategy, execution and results in your world.

Social Selling 83

Social Selling LinkedIn Ideal Customer Profile Top of Funnel 83

Pointclear

AUGUST 18, 2015

When they start falling short on conversions or missing revenue, they simply treat the symptoms of a misaligned or broken lead-to-revenue process—more leads, more sales people, more technology. Think about all you’ve done in 2015 to improve sales and grow revenue: Launched a new website. Increased spending on lead generation.

Lead Rank 100

Lead Rank Lead Scoring Revenue Leads 100

Corporate Visions

NOVEMBER 7, 2019

In 2015, an average of 5.4 For example: You’re responsible for selling marketing automation software to help manage a company’s marketing campaigns, social media presence, and demand generation efforts. But for all the good intentions behind them, the typical model for buyer personas might actually be sabotaging your efforts.

Buyer Persona 100

Buyer Persona Buyer Decision Maker Demand Generation Agencies 100