Remove 2017 Remove Advertising Remove Campaigns Remove Territories
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29 Types of Trigger Events and How to Track Them

Hubspot Sales

New Product/Service Announcement By rolling out a new product or service, a company is venturing into uncharted territory. And uncharted territory calls for different types of support -- and potentially new vendors. Editor's note: This article was originally published in August 2017 and has been updated for comprehensiveness.

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The 4 kinds of promises you should never make to customers

Nutshell

Many promises made by sales reps depend on factors they can’t control, like the delivery of a product or the specific ROI that a customer can see from a marketing campaign. A 2017 study by American Express found that customers who have a bad customer experience tell an average of 15 people. Only promise what you can actually deliver.

Customer 101
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How to Implement a Sales Process: The Complete Guide

Nutshell

Your sales team is split into geographical territories, with each rep (or group of reps) responsible for a specific area. One advantage of Nutshell’s sales automation builder is the ability to add and remove leads from MailChimp email campaigns, depending on where they are in your sales process. This can be very helpful if….