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2017 Social Selling App and Article Roundup #6

Adaptive Business Services

Face-to-Face Meetings: The Ultimate Guide – Thanks to communication tools like Skype, chat, and email, face-to-face meetings sales meetings are less common than they used to be. Case in point: An April 2017 study from Cornell University found in-person requests are 34 times more successful than those made over email.

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To Chatbot or Not to Chatbot for B2B Lead Generation?

Cience

One could argue that B2B buyers are trained in a B2C world and bring those expectations forward everywhere they go. In 2017, they published the results of their study: “ Why people use chatbots.” They reported using chatbots of Facebook, Skype, Kik, Viber, Slack, and Telegram. What if I connect you two via Skype?”.