2018, Demand Generation, Eloqua and Marketing

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2018

Demand Generation

Eloqua

Marketing

Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. Shiny features sell.

Vendor

Vendor Analytics Report Marketing

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Following Sailthru’s sale to CM Group in 2018, Cassie took on the expanded role of Chief Customer Officer for CM Group’s 200MM+ martech portfolio.

Hiring

Hiring Ideal Customer Profile Top of Funnel Lead Rank

Sales Pro Central

Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

170+ Women in Sales Share Their Career-Defining Aha Moment

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