Hubspot Sales

AUGUST 21, 2023

There are generally four go-to-market sales strategies — each one catering to a different product and business model. We typically see this model with B2C purchases in which a customer can find and buy a product via a website, like Netflix or Amazon. Build brand awareness and demand generation with inbound and/or outbound methods.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Sales Hacker

DECEMBER 8, 2017

Sales tools and automation capabilities are more advanced than ever before. Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. Rob Jeppsen said it best at our Sales Hacker Lounge (took place during Dreamforce): “A fool with a tool is still a fool.”.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96

Hubspot Sales

JULY 1, 2019

This hyper-personalized approach is typically too high-touch for B2C products, but it can be ideal for organizations selling to enterprises. According to TOPO senior demand generation analyst Eric Wittlake, having an ICP lets you decide whether to target an account without bringing together your entire leadership team.

Ideal Customer Profile 79

Ideal Customer Profile Account Demand Generation Targets Top of Funnel 79

Sales Hacker

OCTOBER 7, 2021

I exited to pursue other interests after Upland Software acquired the company in 2019. She uses her expertise in talent analysis and strength management as well as our state-of-the-art tools to help her customers recruit, select, develop, and retain the very best. “No” is the most powerful tool you’ll ever use.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130