Email Volume is Up, But Are Opens?
Appbuddy
OCTOBER 2, 2020
As we approach the holiday season, he thought it would be prudent to look at year-over-year volume to see if we’re tracking on pace with 2019. To color this conversation, though, it’s important to note open rates are generally equal to last year, which doesn’t mean people are simply done with email in 2020. Open rates are down.
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