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The ultimate guide to sales development

Close.io

Combined with their ability to leverage technology to rapidly respond to and cultivate leads, investing in sales development can exponentially increase the ROI of your expensive sales reps. According to Marketo, a 15% decrease in the length of the sales cycle can yield a 30% increase in revenue ! (If

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Holistic revenue performance series V: Sales enablement

Mereo

Are the sales resources your marketing department creates simply going unused by sales? According to research conducted by the CMO Council, salespeople invest upwards of 40% of their time creating presentations and other sales cycle content. This is a major inefficiency an effective sales enablement program can address.