Sales and Marketing Management

FEBRUARY 24, 2021

Author: Jo Barnes 2020 was a year of turbulence in almost every aspect of life (understatement of the century?), Content marketing generates more than 3x the leads as advertising and costs 62% less. While 2020 may have been both challenging and exhausting, the key to success online is no mystery.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. Top of the funnel (TOFU) TOFU is the pre-opportunity stage. The results?

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Nutshell

JANUARY 30, 2020

A finely-tuned CRM tracks and utilizes all of the tiny pieces of data generated by prospects all the way from the tippity-top of the funnel until the moment they sign that sweet, sweet contract. Top-of-funnel metrics and adjustments. Top of the funnel. Newsletters are near the top of the marketing funnel. Segmentation.

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

Sales Hacker

DECEMBER 21, 2020

With all the events that took place during 2020, the digitalization of business has increased significantly. Make sure you cover all your bases and don’t leave your potential customers unattended anywhere along their journey through your sales funnel. TOFU (top-of-the-funnel) –- awareness and connection content. Newsletters.

Paid Content 104

Paid Content Lead Generation Top of Funnel Lead Rank 104

Crunchbase

MARCH 24, 2021

Advertising costs on social media may have decreased, especially in 2020 , but that number only tells us that more businesses and brands are relying on paid ads to reach consumers. There are two simple ways you can put a retargeting strategy in place, depending on how far users get through your marketing funnel.

Social Selling 98

Social Selling Buyer Persona Strategy Ideal Customer Profile 98