A Moment in Time: The Hard Truth About Your Customer Data
SugarCRM
DECEMBER 12, 2020
For example, if you read an essay on the virtues of cigarettes, it is extremely helpful to note that it was written in the 1940s as part of an advertising campaign. If companies were to base their revenue projections on 2019 data instead of 2020, there would be a large gulf because the world economy has changed.
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