article thumbnail

A Moment in Time: The Hard Truth About Your Customer Data

SugarCRM

For example, if you read an essay on the virtues of cigarettes, it is extremely helpful to note that it was written in the 1940s as part of an advertising campaign. If companies were to base their revenue projections on 2019 data instead of 2020, there would be a large gulf because the world economy has changed.

Data 29
article thumbnail

How to Use Data for Marketing Without Getting Overwhelmed

SugarCRM

In 2020, an individual’s average amount of data created every second was 1.7 That helps you decide which social platforms are more popular with your customer base to concentrate social media marketing and advertising on those channels. Know What’s Working and What’s Not.

Data 48
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Get Over Your Fear of Marketing Automation Software

SugarCRM

And, you better get started now because by 2020, customers will manage 85% of their relationships without talking to a human. because 78% of successful marketers say that marketing automation is most responsible for improving their revenue. You really need to get in front of this.

article thumbnail

Get Over Your Fear of Marketing Automation Software

SugarCRM

And, you better get started now because by 2020, customers will manage 85% of their relationships without talking to a human. because 78% of successful marketers say that marketing automation is most responsible for improving their revenue. You really need to get in front of this.