A Moment in Time: The Hard Truth About Your Customer Data
SugarCRM
DECEMBER 12, 2020
You can meticulously cover every detail of the customer that you think you will ever need—company size, decision-makers, industry, specialization, birthdays, pet names. For example, if you read an essay on the virtues of cigarettes, it is extremely helpful to note that it was written in the 1940s as part of an advertising campaign.
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