SugarCRM

NOVEMBER 4, 2021

People’s trust in advertising continuously decreases as they ask for innovation, more authenticity, and brand transparency than ever before. You’ll have to be able to expose your brand to more decision-makers and drive new top-of-the-funnel relationships. Times are changing, and you must keep up. Go Multi-Channel.

B2B 51

B2B Strategy Top of Funnel Marketing 51

SugarCRM

JANUARY 13, 2022

Maybe you’re a business owner still skeptical about spending on CX over things like product development or advertising. Or perhaps you’re a changemaker in your organization trying to convince the decision-makers of the efficacy of investing in CX. Improving Customer ROI with SugarCRM. SugarCRM provides those tools.

ROI 26

ROI Customer Loyalty Churn 26

SugarCRM

FEBRUARY 2, 2022

And yet, in one survey, almost 60% of business decision-makers pointed to lead generation as a top challenge. That helps advertising networks show your ads to that person as they travel across the internet. According to Gartner, lead generation is a top growth priority for many businesses. It’s a lead of sorts.

Lead Management 49

Lead Management Lead Rank Lead Scoring Sales Qualified Lead 49

SugarCRM

DECEMBER 12, 2020

You can meticulously cover every detail of the customer that you think you will ever need—company size, decision-makers, industry, specialization, birthdays, pet names. For example, if you read an essay on the virtues of cigarettes, it is extremely helpful to note that it was written in the 1940s as part of an advertising campaign.

Data 29

Data Customer Face-to-face Advertising 29