SugarCRM

NOVEMBER 4, 2021

People’s trust in advertising continuously decreases as they ask for innovation, more authenticity, and brand transparency than ever before. You’re not a product “pusher” anymore, but an insight provider as you add value through your marketing strategy by listening to your audience. Times are changing, and you must keep up.

B2B 51

B2B Strategy Top of Funnel Marketing 51

SugarCRM

JANUARY 13, 2022

The high quality customer support these tools offer rounds out the customer experience and ensures positive word of mouth that feeds back positively into the marketing process. Improved Marketing Efforts. Customer loyalty is the best marketing money can buy. And they can do it in ways that are measurable and quantifiable.

ROI 26

ROI Customer Loyalty Churn 26

SugarCRM

FEBRUARY 2, 2022

And yet, in one survey, almost 60% of business decision-makers pointed to lead generation as a top challenge. Before delving into the overall lead management process, it’s important to understand the typical cycle of a customer from lead to purchase: Consumers become prospects when they’re part of your target market.

Lead Management 49

Lead Management Lead Rank Lead Scoring Sales Qualified Lead 49

SugarCRM

DECEMBER 12, 2020

You can meticulously cover every detail of the customer that you think you will ever need—company size, decision-makers, industry, specialization, birthdays, pet names. For example, if you read an essay on the virtues of cigarettes, it is extremely helpful to note that it was written in the 1940s as part of an advertising campaign.

Data 29

Data Customer Face-to-face Advertising 29