2020 Benefit Channels Everest 
Appbuddy
JUNE 24, 2021
Email budgets benefitted in 2020 as spending was diverted from non-digital channels and they now represent over 20% of total marketing budgets. While some sectors doubled their email volumes in 2020, Elliot highlighted that ± 20% of sending activity fails to achieve inbox placement.
Appbuddy
DECEMBER 1, 2020
For many, 2020 has been one of the most challenging years ever, and that includes for email marketing. A positive side-benefit of DMARC is senders can implement Brand Indicators for Message Identification (BIMI), a new standard making it easier to display logos next to emails in the inbox.
Appbuddy
JANUARY 12, 2021
In our recent “Next Big Thing” webinar we brought together a cross section of Validity’s community—email marketing, data quality, and sales performance— to review the events of 2020 and preview 2021. The good news for senders is that they will also benefit from a performance dividend.
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