Hubspot Sales

AUGUST 21, 2023

While each company divides the lead generation and qualification process differently, marketing is typically in charge of the attract and engage phases. Your marketing team will need to generate interest and awareness and educate the relevant audience on a product’s value through messaging and content (more on that later).

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Sales Hacker

DECEMBER 8, 2017

Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. Coffee shop meetings are the best neutral ground to meet – You and the customer are equal. By 2020, 70% of sales teams will be using analytics to understand their customers.

Trends 97

Trends Outsourcing Services Top of Funnel Account Based Marketing 97

Sales Hacker

OCTOBER 7, 2021

Prior to joining Primary in early 2020, Cassie spent 15 years as a tech operator. Most recently, she held a variety of executive roles at Sailthru from 2013-2020, ultimately becoming the company’s Chief Revenue Officer. What is one a-ha moment you’ve had in your sales career? Kristina McMillan. We were not moving the needle.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130