7 Email List Hygiene Tips for a Post-MPP World
Appbuddy
MAY 4, 2022
Unsurprisingly, MPP has had a broad range of effects on email marketers. A clean list is the cornerstone of any successful email marketing program. In the past, many senders simply used last open date (the date of the most recent email open for any marketing email) to determine whether a subscriber was active or inactive. .
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