Woodward: Supporting Lifelong Customer Journeys with Sugar and Sugar Sell
SugarCRM
MAY 2, 2024
What started as a more efficient water wheel governor manufacturer is now a company that supports airspace and automotive manufacturers, such as Boeing, Airbus, and Caterpillar. Before collaborating with Sugar, Woodward used Salesforce as its main CRM solution. The company needed the right tools and tech solutions to aid the process.
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