Sales and Marketing Management

DECEMBER 14, 2020

Gartner expects that by 2025, 80% of B2B sales interactions between buyers and suppliers will occur through digital channels. “As Adapting is not an option. The accelerant that is COVID-19 means B2B sales will increasingly be customer-driven and reliant on digital-first communication.

Demand Generation Targets 120

Demand Generation Targets Outsourcing Services Face-to-face Travel 120

Zoominfo

APRIL 20, 2022

By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. “Looking at account-based marketing metrics, such as target account progression, is a much more aligned approach,” says Mitchell Hanson, senior director of demand generation at ZoomInfo.

Account Based Marketing 130

Account Based Marketing Marketing Lead Rank Top of Funnel 130

Sales Hacker

OCTOBER 21, 2019

What’s one thing on your career bucket list? My goal right now is to have 300,000 NAWSP members by 2025. I am already a speaker in the area of mindset and overcoming limiting beliefs, but one thing on my career bucket list is to become a Ted Talk Speaker! Senior Director, Demand Generation at Unitrends.

Hiring 90

Hiring Top of Funnel Lead Rank Call-back 90