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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

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Account Targeting Strategy: All the Data Points You Need

LeadFuze

These include Mattermark, DiscoverOrg, Dun & Bradstreet and Reachforce. If you know how an organization functions, and what technologies they use, it can give insight into their needs for the future. If you know how an organization functions, and what technologies they use, it can give insight into their needs for the future.

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