LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Sales Hacker

JULY 15, 2021

That’s the tremendous power of account-based marketing (ABM). To successfully execute your ABM strategy, you must watch your costs closely from the first touch to the last. This is a step-by-step guide on how to check the ROI of your ABM strategy paying particular attention to cost. ABM is hyper-focused.

Account Based Marketing 107

Account Based Marketing Top of Funnel ROI Cost Per Click 107

Sales Hacker

JUNE 22, 2020

If pivoting into the digital environment has tangled up your sales strategies , I’m going to share four guidelines that will help you iron things out so you can get back on track. Alterra Group studies show that ABM campaigns produce a 97% higher ROI compared to other strategies for marketing. Then think outside the box.

Ideal Customer Profile 67

Ideal Customer Profile Tools Account Based Marketing Face-to-face 67