LinkedFusion

AUGUST 27, 2023

Account-based marketing is a marketing tactic that is sales-oriented. Generally, marketing strategies generate leads, and then sales teams try to convert them. But the same is not the case with account-based marketing. What is the three-tiered approach for ABM targeting at scale?

Account Based Marketing 52

Account Based Marketing Account Scale Ideal Customer Profile 52

LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Sales Hacker

JULY 15, 2021

That’s the tremendous power of account-based marketing (ABM). To successfully execute your ABM strategy, you must watch your costs closely from the first touch to the last. This is a step-by-step guide on how to check the ROI of your ABM strategy paying particular attention to cost. ABM is hyper-focused.

Account Based Marketing 107

Account Based Marketing Top of Funnel ROI Cost Per Click 107

SBI Growth

NOVEMBER 24, 2018

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

Marketo 250

Marketo Revenue Segment Software 250

Sales Hacker

JUNE 22, 2020

For instance, taking an account-based marketing approach to things means that, instead of casting a wide net, you tailor your strategy to suit a targeted list of prospects. Alterra Group studies show that ABM campaigns produce a 97% higher ROI compared to other strategies for marketing. Then think outside the box.

Ideal Customer Profile 67

Ideal Customer Profile Tools Account Based Marketing Face-to-face 67

Sales Hacker Training

MARCH 14, 2023

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. Drift chatbots come in three flavors — marketing, sales or service. These features cover sales, marketing and customer support.

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52

Sales Hacker

DECEMBER 5, 2022

Aligning marketing and sales is a lot like making out in junior high. The reason for that is that there’s no real guide for marketing, sales, and RevOps leaders at software companies as to how to do it… until now! from Marketo. AE, SDR, and Field Marketing collaboration framework. ABM accounts alignment.

Analysis 99

Analysis Top of Funnel Lead Rank Lead Scoring 99