Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. Trick #1: Target (and reach) key decision-makers After you’ve defined your ideal customer , pull together a comprehensive list of prospective accounts that meet your criteria. Look for titles such as CEO, CFO, and VP of sales.

Top of Funnel 130

Top of Funnel Campaigns ROI Maximizer 130

Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. After you’ve defined your ideal customer , pull together a comprehensive list of prospective accounts that meet your criteria. For example, you may want to target SMBs and mid-size companies in the pharmaceutical industry on the east coast.

Top of Funnel 130

Top of Funnel Campaigns ROI Maximizer 130

Sales Hacker

OCTOBER 7, 2021

Prospects really value a partner through the sales process whether it’s challenging their assumptions or being accountable to your timeline of deliverables. I provide methods, coaching and accountability to support companies achieve their full potential. What is one a-ha moment you’ve had in your sales career? Alicia Berruti.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130