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What Is Lead Distribution and How Can You Use It?

Nutshell

For example, a sales rep who specializes in airline company clients would be the perfect person to manage an airline lead. The simplest round robin approach is assigning each lead to a random sales rep without considering factors like industry, territory, or company type. Why is lead distribution important?

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“Servant Salespersonship”

Partners in Excellence

There are lots of examples including organizations as different at the US Army and Southwest Airlines. Stewardship—this term has fallen out of fashion, but really speaks to personal ownership, accountability, and responsibility. We leverage these principles in our own process of engaging customers effectively.