Why Did I Lose the Sale? 6 Win-Loss Analysis Questions
HeavyHitter Sales
MARCH 22, 2012
I’ve had the privilege of conducting “Win/Loss/No Decision Sales Cycle Analysis Studies” for leading companies including IBM, EMC, ATT, Acxiom, and PayPal. Did I take the customer’s word at face value? As the customer, you are going to meet with multiple vendors, watch their presentations, and read their marketing collateral.
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