Allego

AUGUST 24, 2021

Sellers are facing one of the most difficult buying landscapes in recent memory—and they need your help. Tapping into the Power of Sales Enablement. Equipping sellers with the content, tools, knowledge, skills and coaching required to optimize buyer interactions—known as sales enablement —is essential.

Sales Enablement 171

Sales Enablement Top of Funnel Face-to-face Hiring 171

The Center for Sales Strategy

OCTOBER 20, 2020

Your products and services may affect the minor details of objections, but Google the phrase ‘most common sales objections’ and you’ll find most sellers face the same objections from their leads. Sales enablement resources help them anticipate and overcome these objections.

Sales Process 135

Sales Process Collateral Face-to-face Objections 135

Allego

NOVEMBER 11, 2021

If you’re like most marketers, you’ve got a full production calendar of sales content, solution briefs, case studies, videos, blog posts, product guides, and more to support sellers and help them be productive. Your first priority is to deliver the best sales content that will move deals through the pipeline. Activate Content.

Revenue 128

Revenue Scale Collateral Harvest 128

Allego

AUGUST 11, 2021

McKinsey research shows that 80% of buyers now prefer virtual engagements, and companies that add the human touch to digital sales achieve twice the return to shareholders. Now they can get their wish, with digital sales rooms. The best news about this trend from a sales and marketing perspective?

Buyer 134

Buyer Top of Funnel Collateral B2C 134

Sales Hacker

NOVEMBER 16, 2023

No Person is an Island It is rare in B2B sales for a single buyer to make a noteworthy purchase in a vacuum, and according to the Harvard Business Review software purchases greater than $100k involve on average eight stakeholders. Going beyond the ICP Knowing your ICP definition is only half the battle in the sales process.

Ideal Customer Profile 88

Ideal Customer Profile Collateral Forecasting Face-to-face 88

Zoominfo

MARCH 1, 2022

Scenario We all face perception issues. This campaign removes the need for sales reps to explicitly handle misperceptions. Instead, they can build on marketing collateral and expanded messaging to close deals. Customers think they know what you have to offer, but how many know the full range of your product and reach?

Campaigns 100

Campaigns Collateral Face-to-face Examples 100

Sales and Marketing Management

OCTOBER 1, 2020

It has been a major theme of the pandemic to get in front of clients in a face-to-face way, leading a rise in usage of video chat services like Zoom, Microsoft Teams and Skype, among others. When setting a client meeting, always propose to have a face-to-face virtual meeting first. Communication Methods .

Webinar Metrics 177

Webinar Metrics Strategy Face-to-face Skype 177

Mindtickle

AUGUST 28, 2023

The intricacies of pharmaceutical products, stringent regulatory guidelines, and the critical role healthcare professionals play in decision-making create a complex environment for sales reps. With those unique circumstances in mind, the importance of effective sales training cannot be overstated.

Pharmaceuticals 52

Pharmaceuticals Training Collateral Face-to-face 52

Janek Performance Group

FEBRUARY 27, 2024

From sales rep to managers to the C-suite, leaders embrace responsibility. Just as sales reps are responsible for their accounts, sales leaders assume all responsibility for their organizations. Our recent blog Sales Trends to Watch in 2024 examined what sales organizations should prepare for.

Sales Leadership 62

Sales Leadership Face-to-face Trends Webinar Metrics 62

Sales Hacker

NOVEMBER 8, 2021

In the world of sales, an SDR is a foundational role that offers a kind of sanity check for aspiring salespeople to see if they have what it takes to make it in a high-stakes sales environment. Less obvious career outcomes for sales professionals. Sales development and customer success have in common a customer-facing approach.

Hiring 105

Hiring Face-to-face Collateral Sales Qualified Lead 105

Mindtickle

APRIL 7, 2023

Revenue enablement is the next iteration or V2 of sales enablement. It’s the idea that all revenue-generating teams at an organization — not just sales — are empowered with the same tools and data. Revenue enablement vs. sales enablement: How are they different? Revenue enablement vs. sales enablement: How are they different?

Revenue 52

Revenue Face-to-face Collateral Lead Rank 52

Sales Hacker

DECEMBER 14, 2022

One day you might have to explain to your children that companies once had sales meetings in person, in a room with the lights dimmed and something called a PowerPoint presentation. (If The truth is that most sales meetings, online or in person, always were and often still are boring lectures. . The basics: What is sales enablement?

Sales Meeting 91

Sales Meeting Meeting Collateral Ideal Customer Profile 91

Allego

MARCH 21, 2023

In fact, recent research highlights two critical problems with traditional sales content management systems: Conventional technologies reinforce the divide between those who create and manage sales content (marketing and sales enablement) and those who use it (sales reps). Modern sales content management platforms.

System 118

System Tools Collateral Video 118

SBI

SEPTEMBER 23, 2021

Remote Selling has become an important focus for every sales organization. Digital sales technologies, by default, are what enables remote selling. Here’s my interview with Filip Witkowski of Crescendo a sales enablement solution that delivers easy content management.

Collateral 87

Collateral Face-to-face Sales Enablement Trade Show 87

Accent Technologies

SEPTEMBER 5, 2023

Enter the Enterprise ChatGPT solution—an innovative solution that offers a centralized knowledgebase, advanced content generation capabilities, seamless translation features, and efficient question handling for customer-facing teams. Seamless Translation Capabilities Reaching international audiences is essential for many businesses.

Enterprise 97

Enterprise Enterprise Marketing Face-to-face 97

Zoominfo

JULY 12, 2021

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. Many companies lack easy access to valuable insights that inform sales conversations in real-time. Simplify coaching Sales reps generate an astounding volume of conversation data.

Face-to-face 130

Face-to-face Intent Data GoldMine Lead Rank 130

Allego

MARCH 31, 2022

Tripadvisor found that out when its sales and marketing teams were significantly out of alignment. Gerry Hurley, senior director of enablement at Tripadvisor, realized both sales and marketing were facing new challenges and operating inefficiently—in separate silos—leading to significant wasted time and lost revenue.

Collateral 62

Collateral Marketing Tourism Travel 62

Janek Performance Group

MARCH 8, 2024

Sales training is one of the most significant investments an organization can make in their sales team. In fact, research cited by taskdrive.com shows sales training has an average return on investment of 353 percent. When choosing a sales training partner, start small and work your way up. You can always upgrade later.

Training 62

Training Face-to-face Education Negotiation 62

Allego

JANUARY 24, 2023

While the exact number ranges between 27% and 36%, depending on the survey, the message is clear: Sales reps spend the bulk of their day on activities that don’t directly generate revenue for your company. 4 Strategies to Increase Sales Rep Productivity 1. Allego research found sales teams have 5-13 tools in their technology stack.

Webinar Metrics 117

Webinar Metrics Strategy Collateral Coaching 117

Mindtickle

SEPTEMBER 30, 2020

But with its entire customer-facing sales team dispersed across the APAC region, ensuring everyone was on the same page in terms of messaging proved challenging — and it affected the team’s ability to generate leads and efficiently close deals. L&D, Enablement lead charge to find “smarter” sales enablement and readiness solution.

Collateral 98

Collateral Face-to-face Ideal Customer Profile Scale 98

Hubspot Sales

MAY 26, 2020

The last thing you want to do is mislead someone during the sales process about your product, service, or capabilities, only to anger your newly acquired customer with poorly set expectations. Sales Battle Cards. Types of Sales Battle Cards. How to Create a Sales Battle Card. The solution? Use Battle Card Templates.

Sales Process 117

Sales Process Collateral Comparison How To 117

Chili Piper

FEBRUARY 15, 2021

A few weeks ago I received an email from a former colleague asking if I had any tips for sales enablement. Specifically, he was interested in how we arm our customer-facing teams to tell a cohesive story around the product, a launch, a new feature, etc. Have a shared drive for collateral. Hopefully, they can help you as well.

Collateral 52

Collateral Marketing Face-to-face Case Study 52

Allego

MARCH 19, 2024

In an era where the digital landscape is continually evolving, the way we approach sales and customer engagement has taken a significant leap forward. Digital Sales Rooms (DSRs) are at the forefront of this revolution, offering a modern, flexible, and customer-centric approach to modern selling.

Intent Signal 62

Intent Signal Case Study Comparison Buyer Intent 62

Mindtickle

JULY 31, 2023

In the highly competitive financial services industry, effective sales training is a game-changer. Sales reps are crucial in promoting and selling financial products and services to a diverse customer base. Let’s consider some stats.

Sales Enablement 52

Sales Enablement Face-to-face Scale Collateral 52

Mindtickle

JULY 10, 2020

Continuing to share knowledg e across remote customer-facing teams is key to making sure everyone is using the same playbook to effectively engage with customers, partners and internal teams, no matter where they are. Sales processes they go through. As reps move through the sales cycle, it’s not uncommon to miss steps in the process.

Collateral 71

Collateral Face-to-face Sales Enablement Objections 71

Allego

MAY 7, 2024

Do your sales and marketing teams have a hard time communicating? According to a poll from SMM Connect and Training Magazine Network, 68% of sales and marketing leaders said “sales and marketing don’t communicate effectively.” And that leads to multiple issues, including: Misalignment on sales and marketing strategies. .

Ideal Customer Profile 62

Ideal Customer Profile Top of Funnel Marketing Lead Rank 62

Understanding the Sales Force

DECEMBER 22, 2014

But what can you do to kick-off the New Year so that 2015 is your best sales year ever? How many new sales or accounts are required? How many new sales or accounts are required? Multiply that by the number of new sales or accounts required. Improve Your Sales Capability. You may have even set your goals for 2015.

Face-to-face 275

Face-to-face Commission Exercises Sales Qualified Lead 275

The Pipeline

JUNE 25, 2020

Six years later, given the realities we face in the spring of 2020, let’s see how well leaders did? I remember when clients started giving reps iPads, loaded them up with collateral, and turned to market and announced, “We are Digital!” Highlighting how a lack of transformational leadership will hurt us rather than take us forward.

Sage 288

Sage Real Estate Skype Collateral 288

Allego

APRIL 26, 2023

Frantically, she searched through the company’s sales content library, her computer files, and her email inbox, but to no avail. While the prospect waited, Kate from a competing company contacted them—with all sales materials, reports, and documents at her fingertips to share. The report seemed to have disappeared into thin air.

Top of Funnel 118

Top of Funnel Collateral System Report 118

SBI Growth

FEBRUARY 24, 2014

Recently I had a conversation with a Sales Enablement leader. He mentioned the obstacles he faces in creating compelling sales training for new products. Sales was telling one story while the marketing content said something else. The Sales Enablement leader can bridge the gap between sales training and marketing.

Sales Enablement 200

Sales Enablement Marketing Collateral Face-to-face 200

Allego

SEPTEMBER 17, 2020

Facing 8 New Challenges. There’s both a greater need and an opportunity to follow up after virtual sales calls with something that will differentiate your value proposition. The best way to tackle these challenges is to amplify and enhance the sales cycle with a one-two punch of technology and content. Mastering Virtual Selling.

Collateral 147

Collateral How To Video Face-to-face 147

Mindtickle

JULY 24, 2023

Reps and other customer-facing roles are constantly seeking ways to improve their efficiency and productivity. AI empowers sales reps, account managers, customer success teams, and presales in their day-to-day work, leading to better customer interactions and improved business outcomes. Enter AI and Generative AI.

Ideal Customer Profile 52

Ideal Customer Profile Face-to-face Customer Webinar Metrics 52

Allego

DECEMBER 11, 2020

If you’re a marketer supporting a sales team, you’ve got a lot on your plate. Sellers are facing one of the most difficult buying landscapes in recent memory—and they need your help. Sales enablement has never been more important than it is today. One-third of marketing and sales teams don’t talk regularly.

Collateral 83

Collateral Marketing Harvest Scale 83

Allego

AUGUST 2, 2022

Is your sales team operating at its best? You can with sales enablement intelligence—a data-driven approach to learning, coaching, and content to maximize revenue per rep. Why is sales enablement intelligence important? Yet a surprising number of sales teams operate that way. Sales analytics can remedy that.

Lead Rank 118

Lead Rank Lead Scoring Sales Enablement ROI 118

Allego

DECEMBER 22, 2022

Sales managers and sales enablement folks face a similar challenge. Sales managers and sales enablement folks face a similar challenge. Sales teams start out on what they think is a true path, and then the economy changes course, sales reps leave, or new technology comes along.

Sales Enablement 117

Sales Enablement Vendor Collateral Report 117

Understanding the Sales Force

FEBRUARY 26, 2014

Understanding the Sales Force by Dave Kurlan I loved this short, but perfect post from Seth Godin''s Blog last week. Yesterday, we had an internal conversation about our website, collateral, videos, blog articles, white papers, emails and of course, phone calls and face-to-face visits. It''s about the importance of trust.

Face-to-face 266

Face-to-face Ideal Customer Profile Hiring Collateral 266

Allego

JULY 9, 2020

Sales productivity has never been more important, yet sales teams today face tougher obstacles than ever as the current crisis makes most in-person interactions impossible. Almost 90 percent of sales have moved to a remote model since the pandemic began, according to McKinsey. Managing Virtual Teams in a Changing World.

Hiring 159

Hiring Training Scale Sales Enablement 159